How a Dubai Retail Business Transformed Customer Engagement with AI
A growing retail business in Dubai was struggling with high inbound enquiry volume, a manual product recommendation process, and difficulty personalising the customer experience at scale. They needed a practical AI implementation with real, measurable impact.
!The Challenge
The team spent four to five hours daily answering repetitive customer questions. Product recommendations were generic and manual. Customer service quality varied depending on which team member was handling an enquiry.
→Our Solution
We designed and implemented a custom AI customer service agent integrated into their website and WhatsApp channel, alongside an AI-powered recommendation engine connected to their product catalogue — trained on real customer data for accuracy and brand consistency.
✓Results Achieved
- ✓70% reduction in manual customer service time
- ✓+34% uplift in average order value through AI-powered recommendations
- ✓Response time reduced from hours to under 30 seconds
- ✓Consistent, on-brand customer experience across all channels
